Dental Practice Heroes Newsletter
Dr. Etchison will share tips, strategies, and give a summary of the DPH content and upcoming events for the month.
A Profession in Motion
Every generation of dentists thinks they are living through the biggest change in the profession. Paper charts became computers, film became digital x-rays, impressions became scanners, and now AI is finding its way into every conversation. The technology changes, but the challenge stays the same...
Jun 11, 2026
ai in dentistry
dental technology
future of dentistry
innovation
practice growth
The Engagement Shift
Your team does not need to care more. They need a reason to care.
They will never feel the same weight of ownership you do, and that is normal. The goal is not to make them think like owners. It is to help them feel connected to the work, the mission, and the solutions they help create.
Strong bu...
Jun 09, 2026
leadership
practice growth
team culture
team development
The Problem Hiding in Plain Sight
You already did the dentistry. You just never got paid for it.
And that usually does not happen overnight. The schedule stays full, production looks good, and patients keep saying yes. Meanwhile, balances pile up in the background until someone finally opens the report and asks, “How did this get...
Jun 05, 2026
accounts receivable
collections
practice metrics
practice systems
Why Good Hires Struggle
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You hire someone with experience and expect them to hit the ground ru...
Jun 03, 2026
onboarding
operations
team development
team training
Why Good Employees Start Struggling
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Sometimes the leadership promotion is the problem. Not because the pe...
May 29, 2026
accountability
leadership
team dynamics
team management
The Space Between Burnout and Fulfillment
A lot of dentists assume something is wrong with them because they are not excited about dentistry anymore. From the outside, life looks successful. But internally, things just feel flat.
That feeling is not always burnout or depression. Sometimes it is what Dr. Corey Keyes calls languishing, the...
May 27, 2026
connection
dentist wellness
mental health
personal growth
purpose
The Real Meaning Behind Production
A lot of dentists want their team to care about growth, goals, and production, but feel uncomfortable talking about money themselves. When you don't define what the numbers mean, your team will. Production can start to feel like pressure, growth can feel greedy, and that discomfort shows up in tr...
May 20, 2026
practice growth
production goals
profitability
team communication
Becoming the Obvious Choice
There are people living, working, and shopping around your office every day who still don't know who you are.
That's why another ad campaign isn't always the answer. Sometimes the better move is to get out into the community, build real relationships, and become the practice people already recogn...
May 15, 2026
ground marketing
local visibility
marketing strategy
practice growth
The Story Your Practice is Telling
Most practice owners can feel when something is off. The problem is they are usually guessing at what is actually causing it. That usually happens because they are not tracking the right numbers, are tracking too many, or are not doing anything with the data once they have it.
Here are three thin...
May 13, 2026
data tracking
decision making
dental practice management
leadership
The Real Reason Patients Cancel
If patients keep canceling, the problem probably started before the cancellation call. The answer is not stricter policies or more fees. By then, you are already too late. The real issue is that the value of the appointment was not reinforced early enough or often enough.
Here are three ways to s...
May 08, 2026
cancellations
patient communication
systems
The Missing Piece in Delegation
You built the leadership team. You handed off responsibilities. So why is everything still coming back to you?
That is where a lot of owners get stuck. Delegation is not “set it and forget it.” You still need structure, follow-up, and guardrails so your team knows what they own and how success is...
May 06, 2026
delegation
leadership
systems
team management
The Right Way to Expand Your Hours
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May 01, 2026
growth
scheduling
systems
team management