Dental Practice Heroes Newsletter
Dr. Etchison will share tips, strategies, and give a summary of the DPH content and upcoming events for the month.
The 3-Day Freedom Practice Workshop
Hey there!
If you are ready to stop being the bottleneck in your own practice and build a team that runs the day-to-day, this is for you.
I am hosting a new live, virtual event:The 3-Day Freedom Practice WorkshopFebruary 19-21, 2026 (CST)
In three focused sessions, I will show you exactly how to...
Nov 05, 2025
3-day freedom practice
dph workshop 2026
early bird
The Scripts That Calm Upset Patients
You ever have that moment when a patient says,
“It didn’t hurt until you touched it, Doc,”
and your stomach just drops?
You’re not alone.
Those moments test every one of us.You did everything right, but now the patient is upset and wants you to pay for their root canal.
I’ve been there.I’ve lost ...
Nov 05, 2025
dental coaching
empathy
patient communication
practice management
reputation protection
The “Not My Job” Attitude That’s Costing You
Recently, something happened in my practice that I think you will relate to.
A patient came in for an emergency visit. The assistant scheduled the next appointment in the back, went over everything except one small but important detail: the pre-collection policy.
When the patient got to the front...
Oct 30, 2025
communication
dental management
leadership
ownership mindset
team culture
From Overworked Clinician to Confident CEO
Ever feel like your practice keeps growing, but your freedom doesn’t?I’ve been there.
When I first tried to cut back on my clinical days, I thought it would just happen once I hired the right people. It didn’t.
It took structure, leadership systems, and some hard lessons before things finally cli...
Oct 28, 2025
asscociate development
clinician to ceo
dental coaching
dental growth
leadership
The Truth About Growth No One Wants to Hear
Every bit of growth, whether in the gym or your practice, happens in the hard reps. The ones that hurt. The ones you do not want to do.
I used to think I just needed to work harder to grow, but what I learned from my trainer changed everything. All the early reps just tire the muscle out. The gro...
Oct 23, 2025
dental coaching
leadership mindset
level up
practice growth
How to Stop Feeling Like You’re Always Behind
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You got into ownership for freedom, not chaos. If the practice feels like a messy room and you do not know where to start, here is the first pass with a trash bag and a plan.
...
Oct 21, 2025
dental coaching
dental leadership
dental practice growth
dental practice management
dental practice profitability
Why Your Associate Isn’t Solving Your Problems
Every dentist dreams of the day they can hire an associate and finally get their time back. Someone else handles the dentistry while you focus on the business or maybe even take a few Fridays off.
But for most owners, it doesn’t go that way. They add an associate, and profits actually dip. The re...
Oct 16, 2025
associates
dental business systems
freedom
leadership
profitability
The Secret to Office Manager Success That Most Dentists Miss
Every dentist dreams of that perfect office manager who takes everything off their plate and makes problems disappear. The problem is, that unicorn rarely exists.
Whether you promote from within or hire from outside, success always comes down to clarity, patience, and how you handle the transitio...
Oct 14, 2025
dental business systems
dental leadership
office manager
The Real Reason You’re Not Growing Past $2M
If you’re like most practice owners, you’ll hit that first big milestone at $1 million in collections and feel pretty good. You’ve got two hygienists, two assistants, a solid front team, and steady growth. But then, the momentum stalls.
You find yourself producing more but not really growing. The...
Oct 07, 2025
dental business systems
dental leadership
dental practice growth
The Real Reason Your Team Leaves (and How to Stop It)
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One of the biggest hidden costs in dentistry is turnover. It’s not just the recruiting ads or the hours training new hires. It’s the drag it puts on your culture, your patient experience, and your existing team’s morale.
From working with my own team, I’ve learned that people usually don’t leav...
Oct 01, 2025
leadership
practice management