This Is How We Help You Build a Better Practice.
DPH is hands-on coaching and implementation program for dental practice owners who want stronger leadership, a more capable team, better systems, and a more profitable practice.
We don’t hand you a course and leave you to figure it out.
We help you identify what matters most, work through it with you, develop your team alongside you, and keep moving the practice forward.
Let’s look at where your practice is now, what’s getting in the way, and what should change first.
BOOK A STRATEGY CALLYour Practice May Be Successful.
But Too Much of It Still Depends on You.
◆ You’re still the person people come to for answers.
◆ You’re still reminding people to follow through.
◆ You’re still solving problems your team should be able to handle.
◆ And when you stop pushing, too many things slow down, get missed, or fall apart.
The problem usually isn’t that your team doesn’t care.
It’s that the practice hasn’t been built to create enough leadership, ownership, and accountability without you carrying it.
You remind.
You answer.
You follow up.
You solve.
You carry.
That’s what we help change.
BOOK A STRATEGY CALLThe Solution: A Complete Growth System for Your Practice
The VIP Legendary Practice Growth Program helps you build a practice that operates with stronger leadership, better systems, and less reliance on you to drive everything forward.
This is what allows your practice to grow more predictably, capture more of the opportunities already in front of you, and ultimately produce more with less friction.
✔ It gives you a complete system for running your practice, so everything works together instead of feeling disconnected
✔ It strengthens leadership, so your practice is no longer dependent on one person to hold it all together.
✔ It develops your office manager into a true manager, so they can actually manage people, systems, and accountability. If you don't have an OM, we help you create one.
✔ It trains and systemizes your admin team, so more opportunities are captured, the schedule is more productive, and production increases without adding more hours
✔ It equips your hygiene team to co-diagnose and communicate more effectively, so case acceptance and hygiene production improve.
✔ It develops your assistants to think ahead, communicate well, and elevate the patient experience, so the back end of your practice runs with more flow and less friction.
✔ It aligns and develops your team at every level, so your practice runs more smoothly, capitalizes on more opportunities, and requires less prompting from you at every turn.
READY TO GROW YOUR PRACTICE THE RIGHT WAY?
With a Stronger Team, Consistent Days, Predictable Systems, Less Stress, and Accelerated Growth?
BOOK YOUR STRATEGY CALLWe Develop More Than the Doctor
You Won’t Be Left to Figure This Out Yourself.
DPH is not a self-paced course or a giant training library you’re expected to work through.
Your coaching helps determine what your practice should focus on next.
Then we give you and your team the specific training, systems, tools, and support needed to make that change happen.
You don’t need to:
✕ Watch everything
✕ Implement everything
✕ Train your entire team yourself
✕ Figure out what matters most on your own
Instead, we help you:
✓ Identify the right priority
✓ Put the change into practice
✓ Develop your team alongside you
✓ Measure whether it’s working
✓ Decide what to work on next
The content supports the coaching. It doesn’t replace it.
Book a Strategy Call Now
THE COMPLETE PROGRAM:
This is not just coaching for the doctor. It is a complete system and coaching for the entire practice.
Everything inside the program is designed to help your practice grow with stronger leadership, better systems, and a more capable team. This program was created to be an all-in-one solution for growing your practice, so you can stop piecing things together and start building real momentum that drives itself and drive more production and profitability.
➤ 8 1:1 Private Coaching and Strategy Sessions with Dr. Etchison or Dr. Ernst*
➤ 2 Owner Strategy & Mastermind Sessions Each Month
➤ 34 Live, Role-Specific Team Trainings for office managers, admin, hygienists, and dental assistants
➤ 2 In-Person Doctor Mastermind Retreats for deeper implementation**
➤ Virtual Seminars and Workshops for you and your team
➤ Monthly Guest Expert Trainings throughout the year on key growth topics
➤ A Searchable Systems & Resource Vault with protocols, templates, tools, and implementation resources
➤ Pre-Recorded Masterclasses for deeper training and reinforcement
You do not need to use everything at once.
Your coach helps you decide what matters now.
WHO THIS PROGRAM IS FOR:
DPH is built for successful practice owners who know their practice could be operating at a much higher level.
Most of the practices we work with are actually doing fairly well. They are busy, producing, and outwardly successful.
But the owner knows the practice could be operating much better, much more predictably, and with far less oversight and push from them to keep everything moving.
Is this you?
➤ Your practice is successful, but still very dependent on you
➤ You have to remind people to do things and check that they were actually completed
➤ Your office manager is caught up in daily tasks instead of truly leading and managing the practice
➤ You are spending too much time working in the practice instead of leading and growing it
➤ You don’t fully understand the numbers behind your practice or what they’re telling you about profitability, growth, and where to focus
➤ You want to run your dental practice like a true business, but you’re not always sure what should get your attention first
➤ You know your team is capable of more, but too many opportunities are being missed each day
➤ Your growth is slower than it should be because execution, accountability, and follow-through are inconsistent
➤ You want a practice that runs more smoothly, more predictably, and with less reliance on you to keep it going
➤ You want to build a true business that generates more income, depends less on you, and gives you the option to work and practice less
IF THIS SOUNDS LIKE YOUR PRACTICE, LET'S TAKE A CLOSER LOOK.
BOOK YOUR STRATEGY CALL
HOW THE PROGRAM WORKS
You do not join DPH and get handed a giant checklist of things to fix.
We start by understanding your practice, then help you focus on the few things that will make the biggest difference.
1. CREATE MOMENTUM
Your First 45 Days
We start with a few simple leadership changes that help you carry less and begin creating more ownership from your team.
At the same time, we establish a clearer baseline of your practice, including your team, systems, financials, schedule, and key performance indicators.
The goal is to create some early wins while helping us understand where the biggest opportunities are.
2. BUILD THE MACHINE
Focus on What Matters Most
Once we understand your practice, we identify the few priorities that deserve your attention first.
Your private coaching, team training, systems, resources, and mastermind support are then directed toward those priorities.
You are not trying to fix everything.
You are working on the right things in the right order.
3. IMPROVE WHAT MATTERS MOST
Keep Advancing the Practice
As one area improves, the next priority becomes clearer.
We continue assessing, coaching, implementing, training, and measuring so your practice keeps getting stronger over time.
The focus changes as your practice changes.
ASSESS → PRIORITIZE → IMPLEMENT → VERIFY → MOVE ON
That is how DPH helps turn improvement into an ongoing process instead of another short-term initiative.
THE RESULT
Better Leadership → Stronger Team → Better Systems → Higher Profitability → More Freedom & Choice
The goal is not to make your practice run without you.
It is to build a practice that does not need you for everything.
BOOK YOUR STRATEGY CALL
Hear What Dentists Are Saying About DPH
These dentists were no different than you.
With DPH Coaching, they transformed their practices and their lives.***
DPH Coaching does not guarantee specific increases in revenue, profitability, production, reduced clinical days, or any other business result.
150% Revenue Growth
3 days/week
"Within a year, we went from a 1-doctor practice working 4 days per week, seeing about 15 new patients per month, and collecting $1.2 million to a 2-doctor practice collecting $3 million—all while I was working 3 days per week. The best decision I ever made for my practice."
- Ryan B., OR
96% Revenue Growth
3 days/week
"We nearly doubled my practice in less than 2 years. My team is happier, my workweek is shorter and less stressful, and the practice is growing with great patient reviews. DPH coaching was personalized, flexible, and far exceeded my expectations."
- Isaac H., OR
Grew 146% Revenue! Nearly 2.5X!
"I was able to finally identigy and lean into myself being the leading catalyst of the practice's growth. I would highly reccomend Etch for a coach, friend, and all round cool person to talk the business of dentistry with."
- Matt L., CA
More Confidence In Leading Her Team!
“One of the biggest changes I've experienced is the confidence I've developed in making decisions, leading my team, and navigating the many challenges that come with practice ownership.
What I appreciate most about DPH is they provide such a valuable perspective, challenge you to think differently, and help you see the bigger picture.”
-Dr. Bindi P, IL
More Production. Less Clinical. Better Life!
“Working with Dr. Paul Etchison was the next step in my evolution as a dentist and a practice owner! I am now able to work 3 days a week, focus more on implants and AOX, our collections have increased, and it has improved my quality of life. If you are looking to produce more, work less, and improve your quality of life, go all-in on DPH!”
-Trent N., MN
Grew 65% and went to 3 days/week
“I used to feel completely overwhelmed trying to do it all with barely any time for myself or my family. Paul helped me create a clear plan to grow, add an associate, and actually utilize my team to run the practice. "'m now only 3 clinical days and finally feel in control again. It’s been a total game changer for my stress, my systems, and my life.”
- Alex S, TN
Seamless Integration
3 days/week
"Thanks to Paul’s guidance, we streamlined operations, grew revenue significantly, and systemized our processes. Bringing on an associate was seamless, and I cut my clinical hours. This coaching has transformed my business, and I couldn’t be more grateful for Paul’s support."
- Brandon P., MO
Only Doing Surgery
3 days/week
"Paul’s coaching pushed my single-doc practice well past seven figures. He played an instrumental role in helping me break through practice plateaus. I’m now doing surgery just 3 days a week, and my practice is thriving. I’m eternally grateful for his help."
- Trent P., WI
Aligned My Team
3 days/week
"Some team members were skeptical at first, but it helped us all get on the same page and align with my vision for the practice. Together, we’ve worked to implement new systems, and the results have been incredible. I highly recommend this program!"
- Jill M., PA
50% Revenue Growth
3 days/week
"From the time Paul and I started working together, I have seen consistent growth of over 50% in collections. Even after working with him, we continue to grow at over 30% annually. Paul’s expertise allowed me to act quicker and with confidence."
- Chase K., MO
Less Work, More Profit
3 days/week
"Paul completely shifted my mindset. I learned that I didn’t have to work more to make more money or have a successful business. Thanks to his guidance, I’ve reduced my clinical days and focus solely on surgery now. I highly recommend Paul as a mentor."
- Dave L., OK
You Won't Be Disappointed!
"The program’s videos are well-organized, fun to watch, and designed for flexibility—whether you watch them alone, with the team, or as a group. It’s inspiring and entertaining, and helped us create the dream practice I’ve always wanted. You won’t be disappointed!"
- Will C., ME
*Private coaching sessions will be conducted by Dr. Paul Etchison or Dr. Henry Ernst with 4 sessions completed by each coach. Coach for any session is subject to change based on availability, scheduling, and the needs of the member.
**In-person mastermind retreat details, locations, dates, and inclusions are subject to change. Travel and lodging expense are not included. A minor meeting space fee will be assessed for attendees. There is no partial refund for members who do not attend the in person events.
***Client testimonials reflect the individual experiences of the members shown. Results vary by practice and depend on many factors, including starting conditions, team, market, implementation, and participation. DPH Coaching does not guarantee specific increases in revenue, profitability, production, reduced clinical days, or any other business result.