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The Cost of Staying Comfortable

Feb 17, 2026
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This podcast is for a certain type of practice owner. The one who wants a profitable, efficient practice but knows deep down they are capable of more and is tired of spinning their wheels. It is easy to blame staff, insurance, DSOs, interest rates, or the economy, but most practice owners are not stuck. They just have not fully decided.

There is a moment where you stop tolerating the chaos, stop accepting mediocre systems, and stop being reactive. That moment is not when you hire the perfect person or when reimbursements improve. It is when your identity shifts and you decide to become the CEO.

Ask yourself:

  • What problems have become “normal” in my practice?

  • What am I avoiding because it feels uncomfortable?

  • What will my practice look like in five years if nothing changes?

When I opened my practice, I had over $300,000 in debt and no clear roadmap. I was scared, but I made the decision that I was all in. Three years later, the debt was gone. Nothing magical happened. I decided and then executed.

If this hits you, listen to the full episode and really sit with it. It might be the conversation you have been avoiding with yourself.

The decision is yours. If you are ready to stop tolerating and start leading, take the next step. The Freedom Practice Workshop starts in two days and there are three seats left. Click here to claim one of the final spots.

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