The Real Reason Patients Cancel
If patients keep canceling, the problem probably started before the cancellation call. The answer is not stricter policies or more fees. By then, you are already too late. The real issue is that the value of the appointment was not reinforced early enough or often enough.
Here are three ways to start:
Build value early.Help patients understand why the visit matters and what it helps them avoid...
The Right Way to Expand Your Hours
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Adding evenings or Saturdays can feel like it will destroy your culture, ...
What Actually Keeps Patients Coming Back
You can spend thousands on marketing, but if the experience inside your practice is not dialed in, it will not matter.
Patients might come because of your marketing, but they stay because of how you make them feel. Most practices never step back and ask what it is actually like to be a patient in their office.
A few places this usually breaks down:
• The phone experience does not build trust• T...
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