Becoming the Obvious Choice
There are people living, working, and shopping around your office every day who still don't know who you are.
That's why another ad campaign isn't always the answer. Sometimes the better move is to get out into the community, build real relationships, and become the practice people already recognize before they ever need a dentist.
A few things that matter more than most practices realize:
• Be...
The Story Your Practice is Telling
Most practice owners can feel when something is off. The problem is they are usually guessing at what is actually causing it. That usually happens because they are not tracking the right numbers, are tracking too many, or are not doing anything with the data once they have it.
Here are three things to remember:
The numbers tell a story.If something feels off in the practice, the data usually p...
The Real Reason Patients Cancel
If patients keep canceling, the problem probably started before the cancellation call. The answer is not stricter policies or more fees. By then, you are already too late. The real issue is that the value of the appointment was not reinforced early enough or often enough.
Here are three ways to start:
Build value early.Help patients understand why the visit matters and what it helps them avoid...
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