the VIP Legendary Growth Program

Build a More Profitable, Self-Managing Practice With Stronger Systems, Better Leadership, and a More Developed Team

If your practice is busy but still depends too much on you, this program is designed to help you fix that.

The VIP Legendary Practice Growth Program gives you a complete growth system to help your practice run with more structure, stronger accountability, better team performance, and less daily reliance on you to hold it all together.

This is not just coaching for the doctor.
It is a complete practice growth program designed to strengthen leadership, train your team, improve systems, and help your business grow with more consistency and less friction.

This Program Helps You:

• Increase production to drop a clinical day or two
• Predictably strengthen the leadership inside your practice
• Develop your office manager into a true manager
• Create and develop your leadership team along with their skills needed to be successful
• Systemize your front desk for stronger efficiency and better production, and increased your case acceptance
• Train hygiene to co-diagnose, sell adjuncts, communicate more confidently, improve case acceptance, and increase dollar per hour
• Develop assistants to think proactively, anticipate needs, help treatment acceptance, and elevate the patient experience
• Create systems that demand more accountability, follow-through, and consistency across the team
• Elevate your team standards in a way that inspires and excites the team.
• Build a practice that runs and operates without you driving it

What’s Included Inside the Program

• 8 private 1:1 coaching sessions with either Dr. Etchison or Dr. Ernst*
• 18 group virtual strategy and mastermind sessions (Recordings included)
• 34 Live role-specific trainings for your office manager, front desk, hygienists, and assistants. (Recordings included)
• 2 in-person doctor all inclusive (Food, Drink, Lodging) mastermind retreats per year for you and a spouse/partner (minor meeting space fee not included**)
• 5 Live virtual intensive seminars and workshops (Recordings Included)
  • Dental Business Mastery Intensive
  • Dental Leaders Leadership Intensive for Doctors, OM's, and Leads
  • Dental Patient Experience Intensive for Entire Team
  • DPH Block Scheduling Workshop
  • New Patient and Marketing Workshop
  • Role Definitions and System Design Workshop
• Guest expert trainings and Q and A's on key growth topics
• Pre-recorded masterclasses for team training, reinforcement, and implementation
  • DPH Block Scheduling
  • Hero Hygienist Training
  • Hero Admin Training
  • Hero Dental Assistant Training
  • Case Presentation for Clinical Team
  • Treatment Coordination Case Presentation
  • Cancellation Reduction System
  • Communication Perfection for procedures
  • Patient Experience
  • Dealing with Upset Patients
  • Collections
  • Culture Creation
  • And much more
• A full library of systems, protocols, and implementation resources

Who This Is For

This program is for practice owners who already have a successful practice, but know it could be operating at a much higher level.

It is a strong fit if:

• Your practice is still too dependent on you
• Your team needs stronger leadership and clearer accountability
• Your office manager is busy, but not truly managing
• You are spending too much time putting out fires and checking on everything
• Your systems are inconsistent and execution is too dependent on reminders
• You know your practice is missing growth opportunities every day
• You want to build a business that produces more, runs better, and gives you more freedom

What Makes This Different

THIS PROGRAM IS DESIGNED TO GUIDE YOU TO A COMPLETELY DIFFERENT WAY OF RUNNING YOUR BUSINESS.  WE HEAVILY FOCUS ON THE LEADERSHIP, COMMUNICATION, AND TEAM INVOLVEMENT BASED ON DOING WHAT IS RIGHT FOR THE TEAM AND PATIENT.  

WE WILL GET YOUR TEAM TO BUY IN BECAUSE THE MOTIVATION IS FOR THE RIGHT REASONS! (and the right reasons just so happen to be VERY profitable too!)

Most practices do not need more random ideas.  They need a complete system that helps the entire practice improve together. 

That is exactly what this program is built to do.

You get coaching for the owner, development for leadership, training for the team, and systems that help everything work together more effectively.

The result is a practice with:

• better structure
• stronger communication
• improved execution
• more accountability
• greater consistency
• more production and profitability
• less dependence on the doctor

Inside the VIP Legendary Practice Growth Program

Owner Doctor

Learn how to lead the practice more effectively, make better business decisions, and stop being the bottleneck.

Leadership

Develop your office manager and leaders so they can manage people, systems, accountability, and follow-through at a higher level.

Team Training

Train each department to communicate better, execute more consistently, and perform at a higher level every day.

Complete Growth System

Everything is designed to work together so your practice can grow with more momentum, less friction, and better long-term results.

Program Components at a Glance

• 1:1 Coaching Sessions with Drs. Etchison and Ernst
• Monthly/Bimonthly Virtual Strategy Sessions
• Monthly Department-Specific Training for individual roles (OM, Admin, RDH's, and DA's)
• 2 In-Person Mastermind Retreats
• 6 Deep Skill Seminars / Workshops
• Systems and Resource Vault

Ready to Build a Stronger, More Profitable, Less Doctor-Dependent Practice?

Join the VIP Legendary Practice Growth Program and start building a practice with stronger systems, better leadership, a more capable team, and more predictable growth.

 *Includes 4 sessions with Dr. Etchison and Dr. Ernst. Additional Sessions are available to purchase as needed.
**Meeting space fee is typically `$500/Member and is based on the location