Every dentist has experienced it. A patient returns after treatment confused, frustrated, or questioning whether they made the right decision. Dental buyer’s remorse is more common than we think, and it can completely derail trust, case acceptance, and long-term patient loyalty. Understanding how...

Most dentists rely heavily on verbal explanations, but research shows that patients remember far more when they can actually see what you are talking about. Studies suggest that people retain up to 65 percent of visual information and only about 10 percent of what they hear. This is exactly why u...