A patient objection is not a no. It's usually a sign that something is still unclear. When a patient asks about cost, says they need to think about it, or wants to talk to their spouse, it is easy to back off and assume they are not interested. But often they just need more information before the...

Ever had a patient agree to treatment in the back, then get to the front and leave without scheduling? Or listened to a team member present a plan with a tone that already sounds unsure? This is not a scripting issue. It is a mindset issue. I have seen this one problem hurt case acceptance more t...