A patient objection is not a no. It's usually a sign that something is still unclear. When a patient asks about cost, says they need to think about it, or wants to talk to their spouse, it is easy to back off and assume they are not interested. But often they just need more information before the...

You can spend thousands on marketing, but if the experience inside your practice is not dialed in, it will not matter. Patients might come because of your marketing, but they stay because of how you make them feel. Most practices never step back and ask what it is actually like to be a patient in...