If your patient experience starts when they sit in the chair, you are starting too late. Long before you diagnose treatment or ask a patient to move forward, the waiting room experience is shaping trust in ways most offices do not even notice. In the latest episode, I break down three simple wait...

A chaotic front desk does not stay at the front desk. It spills into your schedule, your collections, your case acceptance, and your stress level as the owner. In this episode, Kiera Dent and I break down a common mistake owners make: rewarding activity instead of outcomes. A team can be busy all...