The Real Meaning Behind Production
A lot of dentists want their team to care about growth, goals, and production, but feel uncomfortable talking about money themselves. When you don't define what the numbers mean, your team will. Production can start to feel like pressure, growth can feel greedy, and that discomfort shows up in treatment conversations.
Three things to remember:
Clarity is not pressure.If patients truly need the...
Becoming the Obvious Choice
There are people living, working, and shopping around your office every day who still don't know who you are.
That's why another ad campaign isn't always the answer. Sometimes the better move is to get out into the community, build real relationships, and become the practice people already recognize before they ever need a dentist.
A few things that matter more than most practices realize:
• Be...
The Story Your Practice is Telling
Most practice owners can feel when something is off. The problem is they are usually guessing at what is actually causing it. That usually happens because they are not tracking the right numbers, are tracking too many, or are not doing anything with the data once they have it.
Here are three things to remember:
The numbers tell a story.If something feels off in the practice, the data usually p...
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