Honest Conversations
Your job is not to convince. It is to be honest.
Many dentists hesitate to talk about treatment because they don't want to sound pushy. So they soften the conversation, leave things out, or wait until the next visit.
The problem is that avoiding the conversation does not protect trust. Honest communication does.
When you're discussing treatment, remember this:
• Tell patients what you see.If yo...
Removing Friction
Fast is not the same as frantic.
Many dentists worry that becoming more efficient means rushing. In reality, the opposite is usually true. The most efficient doctors are not cutting corners. They are removing friction. They know what comes next, they have a repeatable system, and they do not waste energy deciding what to do in the middle of every procedure.
If you want to become more efficient,...
The Power of Perspective
The stories you repeat shape the results you expect.
Most practice owners have a running story in their head about their team, their patients, their schedule, or what is possible in the practice. The problem is that the more you repeat a story, the more it starts to feel like a fact. Sometimes the first step toward better results is simply questioning the story you have been accepting as true.
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