If your marketing plan is basically Google Ads, SEO, and hoping the schedule holds together, you are not alone. A lot of practices spend thousands every month and still feel like new patients show up in waves.
In the latest episode, I talk with Dr. Henry Ernst and Dr. Steven Markowitz about the kind of marketing that actually works. Not gimmicks or bigger discounts, but real ideas that make your practice memorable enough that people want to talk about it.
A few things that stood out:
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Memorable experiences often outperform bigger ad budgets
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Creative local partnerships can bring in patients at a low cost
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Small personal touches give patients a reason to refer you
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The best marketing usually starts with the patient experience
The practices that grow the fastest are not always the ones spending the most. They are the ones giving patients something worth talking about. Listen to the episode and take a fresh look at the kind of marketing that can grow your practice without just throwing more money at Google.
P.S. If this episode got you thinking differently about growth, the Hero Collective is a great next step. It is our free community for practice owners who want better systems, stronger leadership, and ongoing support as they build a better practice. You can now sign up directly through the app, so download Dental Practice Heroes and come join us inside.
