How to Build Trust Before You Diagnose
If your case acceptance is low, the problem is probably not your diagnosis.
Most dentists assume that if the treatment plan is correct, the patient will say yes. That is not how it works. Patients say yes when they trust you, and that trust is built before you ever talk about dentistry.
Here is a simple way to approach every room:
β’ Slow yourself down when you walk inβ’ Start with the person, no...
The Shift From Filing to Planning
If you are making good money in your practice but still feel like too much of it is disappearing, your CPA might be part of the problem. A lot of dentists treat taxes like a once-a-year event. You send in your numbers, get your return, write a painful check, and move on.
In our latest episode, I am joined by my CPA, Seth Peabody, to talk about why that is a problem. We dive into what a CPA shou...
What Patients Remember Most
Most dentists think patients are judging the dentistry itself. In reality, what patients remember most is how the experience begins and how it ends.
In this episode, I break down something that affects case acceptance, referrals, and patient loyalty more than most dentists realize. You can be highly efficient clinically and do excellent work, but if the visit feels rushed, patients can still wa...
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