Free Webinar Hosted by Dr. Paul Etchison
Learn How 7-Figure Dentists Work 3 Days or Less
Live training happening July 23 at 8PM ET
Discover the 4-part system to cut clinical days, scale income, and escape the daily grind—without working harder.
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These DPH Clients Did It!
Dr. Ryan B. had $1.8M in Revenue Growth (150%)
practicing 3 days/week
"Within a year, we went from a 1-doctor practice working 4 days per week, seeing about 15 new patients per month, and collecting $1.2 million to a 2-doctor practice collecting $3 million—all while I was working 3 days per week. The best decision I ever made for my practice and my family."
Dr. Isaac H. had $1M in Revenue Growth (96%),
practicing 3 days/week
"We nearly doubled my practice in less than 2 years. My team is happier, my workweek is shorter and less stressful, and the practice is growing with great patient reviews. DPH coaching was personalized, flexible, and far exceeded my expectations."
Keep Scrolling for MORE Testimonials...
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Hi, I'm Dr. Paul Etchison. I used to be a 4-day dentist...Now, I Practice just 1 Day Each Week.
I'm a 13-year practice owner, author of two books on dental practice management, host of the Dental Practice Heroes Podcast, husband to my high school sweetheart, and father to two amazing daughters.
Trapped by "Success"
I love my life, but years ago, I was trapped by my practice. From the outside, my life looked amazing. My practice was growing, my patients were happy, and I was checking off every box of a “successful” dentist.  But on the inside? I was miserable.Â
The Facade of Fulfillment
I was a busy 4-day dentist with a successful growing practice. I had a great income and career, but really, I was a shell of a person. Everyday I’d put on a mask hiding the weight of the long hours, constant stress, and the overwhelming pressure of running a practice.  And if I shared that truth with anyone, I’d be made to feel ungrateful. People would say, “Those are great problems to have, I’d love to have what you have.” I’d feel ashamed for complaining, which isolated myself further, but did little good to change how I felt about my life.  Â
A Heartbreaking Realization
I remember coming home late one evening, exhausted from the day, and hearing my kids laughing in the other room. I walked in, expecting a warm welcome, but instead, I saw them imitating me. “Hi, I’m Daddy. I have to go to work again.” They laughed, but I didn’t. My heart sank. What example was I setting for them?  If I died today, what would they remember about me? That I loved them, or that I was always stressed and working?
I wasn’t just missing the moments that mattered—I was barely in them.  I couldn’t remember the last time I spent quality time with my kids. Sometimes, I questioned how much I even knew about them.
Losing Myself, Tension at Home
And it wasn’t just my kids. My marriage was strained. There was tension between us. My wife constantly complained about me being stressed out, not present, and not spending enough time with her or the kids. “Things are busy right now,” I’d say. “They will calm down soon and I’ll have more time.” But the years kept going by, and I often wondered: If this keeps up, will my marriage survive? How often would I see my kids if I were divorced?
I didn’t recognize myself anymore. I put on weight. I had to begin taking blood pressure medication. The hobbies I used to love—playing golf, working out, even just reading for fun—were distant memories. Yes I had a great career, but at what cost? Who was I, besides a dentist? Was there anything else to me? What kind of father was I? What kind of husband was I?
What's the Point? Nothing helps...
Each and every day, the practice consumed my thoughts. No matter what, it was always on my mind. I tried to distract myself. I tried therapy. I tried meditation. It helped, but I was still lost. Even when I was physically with my family, I wasn’t really there.
I wondered, “What’s the point of all this money if my kids don’t know me, my marriage is falling apart, and my physical and mental health are the worst they’ve ever been.”  I was winning on my P and L, but losing at the most important game there was: my life.Â
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The Beginning of a Change
And then COVID happened and I got a 12 week forced vacation from the practice. For the first time, I wasn’t pulled in a hundred directions. It was magical. I played with my kids. I laughed with my wife.  I was finally present. For the first time in so many years, I felt fulfilled. I felt connected. I felt valued.
I realized, this is what I’ve been missing. This is what life is supposed to be like! I was done sacrificing it all for my work.Â
I realized the problem wasn’t my practice—it was how I was running it. Everything felt like it was on my shoulders because I hadn’t built the systems or empowered the team to take the weight off. I thought I had to do it all, but the truth was, I was doing way too much, and it was killing me.
I created a way to schedule more efficiently. I implemented a leadership structure at the office. I poured my heart into processes, documents, and protocols and optimized every single element of my practice. I trained and empowered my team.  I started leading instead of doing everything myself. Soon, I felt the shift. It was profound! My team became more confident, my practice ran more smoothly, and for the first time, I felt like I could breathe and enjoy my life!
Finding Fulfillment
Because I became more productive and efficient, I was able to cut my clinical schedule to three days per week, then to two. And now today, I work just one clinical day per week and take 15 weeks off each year. My practice generates nearly $6M annually—and the best part is that it practically runs without me.
But the real success isn’t in the numbers...
It’s in my life.
I’m present with my kids, experiencing the joy of truly knowing them and being part of their lives in ways I never could before. My wife and I are closer than ever. Most importantly, I finally feel like myself again—happier, healthier, and proud of what I've created for myself and my family.
Why I Created the OmniPractice™ 7 Phase System
I knew that if I could transform my practice and my life, others could too. But I also realized they’d need a clear, step-by-step roadmap to make it happen. So, I put everything into writing and broke it all down into 7 easy to follow phases—every system, every process, every workflow. I didn’t just stop there; I created training videos designed specifically for team members to achieve buy in, ensuring that owners wouldn’t just implement changes but could sustain them long-term with full cooperation from their entire team.
The result was a fully documented framework that any practice owner could follow. From building a strong leadership team and maximizing profits to mastering efficient scheduling and case acceptance, I laid it all out in a way that’s easy to understand and implement. This wasn’t just theory—it was the exact system I used to transform my practice, and I knew it could help others achieve the same results.
I believe practice ownership should be the key to an extraordinary life—not something that holds you back from living it. I wanted to show other dentists how simple it can be to design a practice that gives them time, freedom, and fulfillment. With the right systems in place, you don’t have to sacrifice your personal life to achieve success. You can build a practice that supports the life you’ve always dreamed of—and I’m here to show you how.
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Here's Some More Happy 3 Day DPH Clients!
Dr. Chase K. saw
50% Revenue Growth
practicing 3 days/week
"From the time Paul and I started working together, I have seen consistent growth of over 50% in collections. Even after working with him, we continue to grow at over 30% annually. Paul’s expertise allowed me to act quicker and with confidence."
Dr. Brandon P. saw
35% Revenue Growth
just practicing 3 days/week
"Thanks to Paul’s guidance, we streamlined operations, grew revenue significantly, and systemized our processes. Bringing on an associate was seamless, and I cut my clinical hours. This coaching has transformed my business, and I couldn’t be more grateful for Paul’s support."
Keep Scrolling for MORE Testimonials...
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But First,
What is OmniPractice?
The DPH OmniPractice™ Total Team Success Process is your complete solution to creating a highly efficient, predictable, and profitable dental practice. This program is packed with fully editable, pre-designed systems and templates, saving you countless hours of work.
Each phase includes step-by-step guidance with videos that not only show you how to implement the systems but also explain the why behind them—helping your team understand how these changes benefit them, your patients, and the entire practice. This ensures team buy-in and lasting results.
The Phases at a Glance:
- Phase I: Transformational Genesis - Build your leadership team, establish your practice’s voice, mission and values, and create a culture of communication and collaboration.
- Phase II: Foundational Systematization -Â Implement daily checklists, onboarding protocols, and a DPH block schedule to standardize operations and maximize production and efficiency.
- Phase III: Departmental Baseline Care Establishment - Train your team to deliver efficient patient care, optimize collections, and refine your scheduling systems further.
- Phase IV: Ultimate Experience Integration -Â Create an extraordinary patient journey while standardizing procedures for seamless teamwork across departments.
- Phase V: Impactful Patient Engagement -Â Train your team to master case presentations, improve treatment acceptance, and engage patients effectively.
- Phase VI: Advanced Policy Implementation -Â Reduce cancellations and no-shows by implementing advanced scheduling protocols and refining patient communication strategies.
- Phase VII: Ongoing Evolution -Â Continue developing your systems, setting goals, and fostering a culture of constant and continuous improvement.
With the DPH OmniPractice™ Total Team Success Process, you’ll transform your practice step by step into a streamlined, profitable operation—giving you more time, more predictability, and a happier team.
I'M READY TO WORK LESS AND MAKE MORE!Â
What Would You Do With More Time?
Imagine finally having the time to show up as the best version of yourself:
- As a parent: Coaching your child’s sports team, attending every recital, or just being there—fully present—for the moments that matter most.
- As a spouse:Â Strengthening your relationship by being more engaged and less distracted by the stress of running a practice.
- As an individual: Picking up the hobbies you’ve put on hold, pursuing your passions, and reclaiming your peace of mind.
The transformation isn’t just about working less. It’s about living more—creating the time, energy, and financial freedom to build a life that truly fulfills you.
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ENVIED...
Imagine being the dentist everyone envies—the one who TRULY has it all:
Time, Money, and Freedom
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The Transformation is possible—and you can start right now.
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Some DPH Clients Cut Their Days and ONLY do the procedures they LOVE:
Dr. Trent P. Only Does Surgery just 3 days/week
"Paul’s coaching pushed my single-doc practice well past seven figures. He played an instrumental role in helping me break through practice plateaus.  I’m now doing surgery just 3 days a week, and my practice is thriving. I’m eternally grateful for his help."
Dr. David L. Only Does Surgery just 3 days/week
"Paul completely shifted my mindset. I learned that I didn’t have to work more to make more money or have a successful business. Thanks to his guidance, I’ve reduced my clinical days and focus solely on surgery now. I highly recommend Paul as a mentor."
Need more proof?
How about making 7 figures this year?
 Look at what this happy client texted!*
How's THIS for  "Dentist Money"?
Look at this DPH Dentist's Tax Return!*
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Still have doubts?
Let's Address them Head-On!
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“I don’t have the time right now.”
Time is exactly why you need this program. Imagine freeing up hours every week by empowering your team and systematizing your practice. As you free up time you will have more time to free up EVEN MORE time!
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“I don’t have a full team, and we’re short-staffed.”
Even a short-staffed team can thrive with the right systems. Training leads to retention and better culture. You may be short staffed because your practice is not retaining or developing your people.
This program brings alignment and clarity, even when resources are tight.
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“I’ve tried programs before, and they didn’t work.”
Most coaching programs fail because aren't based on true dental world experience and principles of team influence. DPH Coaching is different. It's designed to give your team the motivation to make your practice better and more efficient. It is designed to motivate them to be and do their best, all while doing what is best for your patients.
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“It won’t work at my practice; my practice is unique.”
Every practice is unique, and that’s why our program is adaptable. Whether you’re a solo dentist or have multiple associates, the strategies work. Trust us, this WILL work for YOUR practice!
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“I can’t afford it.”
This is an investment that pays for itself quickly through increased revenue and efficiency. Not to mention the intangibles such as better life quality.
Our programs deliver so much value, it is nearly impossible not to get a positive return on your investment.Â
Just look at our testimonials, we've proven it. If you want big things, you can't play small.
“I’m worried it will make things worse.”
This program simplifies, not complicates. It’s about reducing stress and empowering your team to take ownership. The only thing that can make things worse is doing nothing.
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“I’m not sure I want to cut clinical time.”
This isn’t about forcing you to cut time—it’s about creating the freedom to choose. Some doctors wish to be non-clinical, some wish to focus only on specialty procedures, and some just want to make more money. Whatever it is, this program gives you the freedom to choose!
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“I’m already doing well. I don’t know if this is for me.”
DPH is for engaged practice owners that ARE doing well. This is not a "save my sinking ship" program, but it will help that too. Any practice at any stage or quality will benefit from implementing our methods.
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Do You Ever Feel "Stuck"?
Dental school taught you how to treat patients, not how to run a business. And dental business seminars only taught you systems for operations, with zero practical guidance on how to implement them or predictably maintain them.
And now, you’re dealing with:
- Overwork: Too many clinical hours and not enough time for life outside the practice...and little emotional bandwidth left for the limited time you get.
- Inefficiency: Imperfect systems, not enough new patients, inefficient schedules, attrition, less than ideal case acceptance, and doing way too much yourself.
- Frustration: A team that lacks accountability, leadership, and the motivation to self-start and solve problems without you.
- Stagnation: You know your practice should be more profitable and easier to manage, but you don’t know where to start.
These challenges don’t just hurt your practice—they hurt your relationships, your peace of mind, and your ability to enjoy life.
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You don’t need to work harder... You need a better system.
Dental Practice Heroes is different, Here's Why:
Traditional Programs:
- Are Short Sighted:  They teach systems but don’t show you how to get buy-in and cooperation from your team.
- Are Incomplete:Â They get you excited, but then leave you to figure out implementation on your own.
- Are Expensive and Inconvenient:Â They can cost a small team tens of thousands in tuition, airfare, and hotels and they require you to close and leave your practice.
Dental Practice Heroes:
- Focuses on team empowerment: Your team will implement and maintain the systems, not just you.
- Gives you step-by-step guidance on how to integrate proven strategies into your daily operations.
- Gives You Proven Results: Designed by dentists who’ve built thriving, multi-million-dollar practices and now work minimal clinical days, so you can trust the process works.
This isn’t just ideas—it’s a proven blueprint for transforming your life.
What do DPH Clients think of the Trainings?
Dr. Jill M. "Highly Recommends" It!
"Some team members were skeptical at first, but it helped us all get on the same page and align with my vision for the practice. Together, we’ve worked to implement new systems, and the results have been incredible. I highly recommend this program!"
Dr. Will C. Says, "You Won't Be Disappointed!"
"The program’s videos are well-organized, fun to watch, and designed for flexibility—whether you watch them alone, with the team, or as a group. It’s inspiring and entertaining, and helped us create the dream practice I’ve always wanted. You won’t be disappointed!"
Dr. Dave M. dropped himself down to just 2 days/week!
You've got a good practice and a good life...
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Now It's Time to Make it Great!
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Let's build the practice—and life—you’ve always wanted.
I'M READY TO WORK LESS AND MAKE MORE!
*These testimonials are based on the experiences of a few clients and results are not typical. There is no guarantee that you will have positive results. Just like any investment, following DPH training comes with inherent risks.
