Work Fewer Days,
Live More:

Build a Practice That Frees You

With Coaches Who have Actually Done it!
 
We Help YOU Cut Clinical Days while Increasing Profits GUARANTEED
I'M READY TO START

Work Fewer Days, Live More:
Build a Practice That Frees You

With Coaches Who have Actually Done it!

 

Cut Clinical Days while Increasing Profits GUARANTEED
SHOW ME HOW

What Would You Do With More Time?

Imagine finally having the time to show up as the best version of yourself:

AS A PARENT

Coaching your child’s sports team, attending every recital, or just being there—fully present—for the moments that matter most.

AS A SPOUSE

Strengthening your relationship by being more engaged and less distracted by the stress of running a practice.

AS AN INDIVIDUAL

Picking up the hobbies you’ve put on hold, pursuing your passions, and reclaiming your peace of mind.

The transformation isn’t just about working less. It’s about living more—creating the time, energy, and financial freedom to build a life that truly fulfills you.
CLICK HERE TO START BUILDING

These Happy DPH Clients Did it...

 

The DPH 4D Freedom Framework


Your Path to Working Less, Earning More, and Finally Living the Life You Envisioned.

You don’t need more hustle. You need a proven process to create freedom — in your schedule, your income, and your life. Here’s how we help you do it.

What You’ll Gain:

  • More income with fewer clinical days
  • A highly accountable, self-managed team
  • Freedom to focus only on the parts of dentistry you enjoy — or step away entirely
  • Predictable, consistent growth without added stress
  • A practice that runs without you being involved in every detail
  • More time for family, hobbies, and what matters most

The DPH 4D Freedom Framework

Your Path to Working Less, Earning More, and Finally Living the Life You Envisioned.

You don’t need more hustle. You need a proven process to create freedom — in your schedule, your income, and your life. Here’s how we help you do it.

What You’ll Gain:

  • More income with fewer clinical days
  • A highly accountable, self-managed team
  • Freedom to focus only on the parts of dentistry you enjoy — or step away entirely
  • Predictable, consistent growth without added stress
  • A practice that runs without you being involved in every detail
  • More time for family, hobbies, and what matters most
WE WILL HELP YOU - CLICK HERE

Hi, I'm Dr. Paul Etchison.

I'm a 13-year practice owner, author of two books on dental practice management, host of the Dental Practice Heroes Podcast, husband to my high school sweetheart, and father to two amazing daughters.

I used to be a 4-day-a-week dentist. Now, I practice just 1 day a week — and my practice produces nearly $6M annually.

But it wasn’t always like this.

Years ago, I looked “successful” on the outside: a busy, growing practice, great income, happy patients. But behind the scenes, I was burning out. My stress impacted my health, my marriage, and my time with my kids. I’d come home late, exhausted, and overhear my children joking that, “Daddy barely even lives here..."  They'd laugh. I wouldn't.

Those moments hit me hard. I realized I wasn’t just missing the moments that mattered,  I wasn’t even present for the few I got. I was a great provider but a shadow of myself everywhere else.

When COVID forced me to slow down, I finally saw what I’d been missing:
Life is too short to spend it buried in your practice.

I needed a change... I needed a better system.

That’s what led to  the 4D Freedom Framework — the exact process I used to reduce my clinical days, grow my income, and reclaim my life.
Today, I help other practice owners do the same.

But the real success isn’t in the numbers...

It’s in my life.

I’m present with my kids, experiencing the joy of truly knowing them and being part of their lives in ways I never could before. My wife and I are closer than ever.  Most importantly, I feel happier, healthier, and proud of what I've created for myself and my family.

I'M READY TO START - CLICK HERE

Here’s Why It Works

Most coaching programs give you ideas. We give you a system AND the tools to make it stick.

The 4D Freedom Framework works because it doesn’t just focus on you as the practice owner. It focuses on building a practice that runs without you having to do everything yourself.

We don’t just show you what to do — we show you how to make your team own it, maintain it, and thrive with it.

What Makes DPH Different:

  • We train your team, not just you.
    Most programs leave implementation up to you. We make sure your team is trained, aligned, and accountable.

  • You get proven, plug-and-play systems.
    No reinventing the wheel. Scheduling, case acceptance, leadership structures, accountability systems, it’s all ready for you to customize and apply.

  • We build team leaders, not dependence.
    You shouldn’t have to micromanage forever. We help you create leaders on your team who own their roles and free you to focus on what matters.

  • We’ve lived this ourselves.
    We’re not consultants who’ve never owned a practice. We’re dentists who built multi-million dollar practices, reduced our clinical days, and now enjoy the life you’re after.

 

 

YOUR JUST ONE STEP AWAY FROM THE LIFE OF YOUR DREAMS

Let's do this...

STOP WONDERING. START BUILDING. CLICK HERE

 

Still have doubts?

Let's Address them Head-On! 


“I don’t have the time right now.”

Time is exactly why you need this program. Imagine freeing up hours every week by empowering your team and systematizing your practice.  As you free up time you will have more time to free up EVEN MORE time!  And the time commitment in the program is small.

 


“I don’t have a full team, and we’re short-staffed.”

Nothing benefits a short-staffed team more than having the right systems.  Systems lead to retention and better culture.  You may be short staffed because your practice is not retaining or developing your people.

This program brings alignment and clarity, even when resources are tight.

  


“I can’t afford it.”

This is an investment that pays for itself quickly through increased revenue and efficiency.  Not to mention the intangibles such as better life quality.

Our programs deliver so much value, it is nearly impossible not to get a multiple return on your investment. 

Just look at our testimonials, we've proven it.  If you want big things, you can't play small.

 


“I’m already doing well. I don’t know if this is for me.”

DPH is for engaged practice owners that ARE doing well.  This is not a "save my sinking ship" program, but it will do that too.  Any practice at any stage or quality will benefit from implementing our methods.

I'M READY FOR CHANGE. CLICK HERE

 

Need more proof?

How about making $1M this year?

How about $1.6M?

Want More Client Testimonials?

 

IT'S YOUR TURN
 Let’s Build the Practice
— and Life — You Deserve.

If you’re ready to stop overworking, start earning more, and finally get your life back…

I'M READY TO WORK LESS AND MAKE MORE!

 

*All testimonials are based on the experiences of a few clients and results are not typical.  There is no guarantee that you will have positive results.  Just like any investment, following DPH training comes with inherent risks.

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