A few years into ownership, I thought I had it all figured out.
We were getting 75 to 90 new patients a month, no paid marketing, just SEO. The team was slammed, the numbers looked great, and I was feeling pretty proud of myself.
Then I installed Practice by Numbers.
Within five minutes, I realized my “success” was built on a shaky foundation.
Retention? Terrible.
Case acceptance? Bad.
Cancellations? Out of control.
But I didn’t notice any of it because new patients hid every problem.
When the schedule stays full, you assume everything is fine.
The truth?
High new patient flow can give you a false sense of success.
It masks inefficiency, hides weak systems, and delays the freedom you’re actually chasing.
Once I fixed the holes in our retention, cancellations, and case acceptance, we hit capacity fast.
I brought on my first associate sooner, cut my clinical days, and finally started running a business that worked without me.
If you’re telling yourself, “I just need more new patients,” you might be missing the real opportunity sitting right in front of you.
Here’s your checklist for this week:
- Look at your numbers. Don’t fly blind.
- Audit your retention, cancellations, and case acceptance.
- Fix the leaks before you pour in more.
True growth doesn’t come from more new patients.
It comes from maximizing the ones you already have.
Listen to the episode to hear exactly how I found and fixed the leaks in my practice:
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Thank you everyone, I hope you are all doing well! Thanks for your continued support of the podcast!
