Log In
Header Logo
STRATEGY CALL DHC COMMUNITY BOOKS TIPS BLOG CONTACT
← Back to all posts

Say the Quiet Part Out Loud

Dec 23, 2025
Connect

There are problems in every practice that everyone sees, but no one really talks about. It might be the assistant who is always late, the hygienist who never helps turn rooms, or the front desk tension everyone tiptoes around. As owners, we usually respond with more systems, more meetings, and more checklists. Then we wonder why nothing changes.

At our DPH Mastermind retreat, we kept coming back to one idea: it is not the system, it is the conversation. There is a word for this, mokita, the truth everyone knows but no one says out loud. The more mokitas you have, the more unhealthy the culture gets.

In this week’s episode, I walk you through a framework I use in my own practice to bring these issues into the open without creating defensiveness. Here is the ASSS framework I use to have productive conversations:

• Ask permission
Start with, “Hey, can I talk to you about something?”

• State how you feel
Name the awkwardness and set the frame. Let them know you are not there to attack or blame.

• Share the issue clearly
Stick to facts and impact. No assumptions, no finger pointing.

• Seek to understand
Get curious and ask for their perspective on what is really going on.

Here’s your end-of-year challenge: identify one mokita in your practice and have the conversation using the framework. Listen to how I run these conversations in my own practice, so you can copy the approach.

Thanks for being here and for continuing to build better practices with us!

The Math Behind Your Production Goal
Have you ever noticed how some dentists pick a production goal out of thin air? “I want to do 2 million this year.” Okay, based on what? Most people cannot tell you their required dollar per hour to hit that number, or how many days they actually need to work. That is the issue. If you cannot calculate it, you cannot manage it. Until you know your practice math, your goal is just a wish.  Annua...
How Patients Decide When to Say Yes
Case acceptance is bigger than an on-the-spot yes. In our latest episode, I break down one of the most underused concepts in dentistry: next time case acceptance. This is for the patients who hesitate because they are not fully bought in yet, not because they are the problem. The common mistake is trying to close harder in the moment. More explaining, more convincing, more pressure. You can fee...
The Most Expensive Metric You’re Not Tracking
Most dentists assume their phones are being answered just fine. The phone rings, the team is busy, and patients are coming in. So it feels handled. Here is the problem. If you haven't looked at your missed call rate or listened to any calls, you're probably losing more new patients on the phone than you ever lose to marketing, fees, or competition. The worst part is you do not feel it happening...

Dental Practice Heroes Newsletter

Dr. Etchison will share tips, strategies, and give a summary of the DPH content and upcoming events for the month.
© 2026 DPH Coaching LLC
Contact Terms of Use Privacy Policy Tips Newsletter Blog

Join The FREE Challenge

Enter your details below to join the challenge.