If you’re like most practice owners, you’ll hit that first big milestone at $1 million in collections and feel pretty good. You’ve got two hygienists, two assistants, a solid front team, and steady growth. But then, the momentum stalls.
You find yourself producing more but not really growing. The systems are patchy. You’re making every decision. You’re exhausted but can’t step away because everything still depends on you.
That’s the $1 to $2 million plateau, and most practices live there for decades.
The truth is, getting past it has nothing to do with squeezing in more patients or producing more dentistry. It’s about transforming how you lead. You have to make three key shifts:
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From Dentist to Owner. Stop producing your way to growth and start running your business.
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From Lone Leader to Leadership Team. Build a small team that can shield you from daily fires so you can focus on growth.
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From Reactive to Systematic. Stop solving problems on the fly and start documenting how things should be done.
Once you make these shifts, growth feels effortless and the practice finally runs without you.
But there’s one mindset change most owners overlook, and it’s the real reason they stay stuck no matter how hard they work. I explain what it is in this week’s episode of the Dental Practice Heroes Podcast.
Listen here:
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Thank you everyone, I hope you are all doing well! Thanks for your continued support of the podcast!
