The Associate Playbook That Works
Every owner dreams of adding an associate and finally feeling that instant relief.
More freedom. Less stress. Faster growth.
But that is not how it usually goes.
Most owners end up frustrated, with turnover, drama, or low production.
Here is what I have learned from running and coaching multi-doctor practices:
1. Meet weekly
Get everyone together.
Review x-rays, photos, and cases.
Stay calibrated on treatment planning before problems start.
2. Share numbers
Show production per hour, new patients, and reviews for each doctor.
If your associates do not know how they are doing, they cannot improve.
3. Create real opportunity
Do not hoard the high-production cases.
Let your associates take the work they are ready for, and be there to coach when they need help.
4. Protect mentor time
Block at least one hour each week to review cases and talk through goals.
No patients. No interruptions.
That hour pays off for months.
5. Set clear targets
We start new doctors at about $500 an hour and build from there.
It is not about speed.
It is about case acceptance, scheduling smart, and creating demand.
Inside the episode, we share:
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The exact calibration meeting we run each week
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How to set fair, motivating hourly goals
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The mindset shift that helps associates produce and stay long term
If you have ever wondered why some associates thrive while others fizzle out, this one will help.
Listen here and learn the same playbook we use in our own multi-doctor practices:
Thank you everyone, I hope you are all doing well! Thanks for your continued support of the podcast!