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The Associate Playbook That Works

Nov 06, 2025
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Every owner dreams of adding an associate and finally feeling that instant relief. 
More freedom. Less stress. Faster growth.

But that is not how it usually goes.
Most owners end up frustrated, with turnover, drama, or low production.

Here is what I have learned from running and coaching multi-doctor practices:

1. Meet weekly
Get everyone together.
Review x-rays, photos, and cases.
Stay calibrated on treatment planning before problems start.

2. Share numbers
Show production per hour, new patients, and reviews for each doctor.
If your associates do not know how they are doing, they cannot improve.

3. Create real opportunity
Do not hoard the high-production cases.
Let your associates take the work they are ready for, and be there to coach when they need help.

4. Protect mentor time
Block at least one hour each week to review cases and talk through goals.
No patients. No interruptions.
That hour pays off for months.

5. Set clear targets
We start new doctors at about $500 an hour and build from there.
It is not about speed.
It is about case acceptance, scheduling smart, and creating demand.

Inside the episode, we share:

  • The exact calibration meeting we run each week

  • How to set fair, motivating hourly goals

  • The mindset shift that helps associates produce and stay long term

If you have ever wondered why some associates thrive while others fizzle out, this one will help.

Listen here and learn the same playbook we use in our own multi-doctor practices:

Freedom Through Associates: The Real Steps Owners Skip

It's time for a reality check: hiring an associate isn't a shortcut to less stress and more growth. In this episode, we break down what a...

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Thank you everyone, I hope you are all doing well!  Thanks for your continued support of the podcast!

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